Training for undergraduates of the MBA program with the participation of an expert in the field of management
On April 20, 2024, the university held a training for undergraduates of the MBA program "Strategic Management and Leadership" "Consumer orientation" with the participation of an organizational psychologist, an expert in management, psychology and efficiency Mustafin Yerlan Seitkenovich.
Understanding the current and future needs of consumers and other stakeholders contributes to the organization's sustainable success, and therefore the principle of "Customer orientation" is key among the principles of management, as the organization wins and retains the trust of consumers and other stakeholders. This skill is a cornerstone in the activities of professional managers.
The training was focused on developing skills such as understanding market principles and consumer behavior, preparing for a career, and others.
The knowledge gained during the training can be useful for the future careers of undergraduates in various fields related to business, marketing, sales and management.
The training was organized by the faculty of the Department of Management and Innovation.
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