From the Classroom to Professional Practice: Field-Based Learning Activities for Students of the Department of Marketing and Logistics

Karaganda University of Kazpotrebsoyuz places particular emphasis on practice-oriented education and strengthening cooperation with representatives of the real sector of the economy.
To expand students' professional knowledge and develop practical competencies, field-based learning activities were organized for students enrolled in the Marketing and Logistics educational programs at enterprises and professional infrastructure facilities in the Karaganda region.
Students visited the QazTehna plant, the Saryarqa television channel, KSER (KSEP) LLP, and the railway station, gaining an opportunity to become directly acquainted with the organization of production, logistics, and media communication processes.
Exploring Industrial Production: A Field-Based Learning Visit to the QazTehna Plant.
One of the important components of practical training was a visit to the QazTehna plant.
The field-based learning activity aimed to familiarize students with the operations of an industrial enterprise and the specific features of organizing production processes.

For future logistics specialists, understanding the interconnection between production, procurement, warehousing, and product transportation is particularly important. Effective coordination of these processes ensures continuity of production operations, rational use of resources, and timely fulfillment of obligations to customers.
Marketing Communications in Practice: A Visit to the Saryarqa Television Channel.
A field-based learning visit to the Saryarqa television channel was organized for students enrolled in the Marketing educational program.
The professional activities of modern marketing specialists are closely connected with the media environment, the development of communication strategies, the formation of public opinion, and brand promotion. Therefore, gaining insight into the operations of a television channel is of particular professional importance.
The visit enabled students to broaden their understanding of media enterprise operations, the specific features of television production, the creation of information content, and its distribution to target audiences.
Visiting the television channel provided an opportunity to view the media industry not only as a source of information but also as an essential component of modern business communication infrastructure.
Production Logistics: A Field-Based Learning Visit to KSER (KSEP) LLP.
As a continuation of practice-oriented training, students enrolled in the Logistics educational program visited KSER (KSEP) LLP.
Familiarization with the activities of industrial enterprises enables future logistics specialists to gain a deeper understanding of the organization of material flows, the importance of resource provision, and the need for coordinated interaction between different departments.
Transport Logistics and Infrastructure: A Visit to the Railway Station.
Special attention within the field-based learning program was also given to exploring transport infrastructure facilities.
Students enrolled in the Logistics educational program visited the city's railway station, which allowed them to broaden their understanding of transport system operations and the significance of railway transportation for the regional and national economy.
Transport logistics plays an important role in supply chain management by ensuring the movement of material flows and coordination among participants in transportation processes.
For future specialists, particular importance is attached to transport planning, coordination of transportation operations, organization of passenger and freight flows, compliance with established regulations, and safety assurance.
Practice-Oriented Education as an Important Factor in Training Competitive Specialists.
The organization of field-based learning activities is an important component of the educational work of the Department of Marketing and Logistics, aimed at integrating academic training with the needs of the modern labor market.
Direct exposure to professional environments contributes to the development of students' analytical thinking, observational skills, professional communication competencies, and ability to connect theoretical knowledge with practical tasks.
Strengthening partnerships between the university and representatives of the business community contributes to the improvement of educational programs, enhances the quality of students' practical training, and creates additional opportunities for the professional development of future specialists.