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Scientific and practical seminar held at the L.N. Gumilyov Eurasian...

On May 27, 2025, at the L.N. Gumilyov Eurasian National University, a leading researcher at the Research Institute of Legal and Economic Research of the Karaganda University of Kazpotrebsoyuz, Candidate of Law, Associate Professor Alikzhan Khalelovich Fetkulov held a scientific and practical seminar...
Grant Project of the Ministry of Science and Higher Education of the Republic of Kazakhstan: Discussing Approaches to the Development of Student Research with Russian Colleagues

Grant Project of the Ministry of Science and Higher Education of the...

From May 26 to 31, 2025, as part of the implementation of the grant project of the Ministry of Science and Higher Education of the Republic of Kazakhstan titled "Innovative Model for Improving Student Research Work in Higher Education Institutions of the Republic of Kazakhstan", representatives of...
Improving Language Proficiency: Results of the 2024–2025 Academic Year Courses Summed Up

Improving Language Proficiency: Results of the 2024–2025 Academic Year...

The annual foreign language courses organized by the Multilingual Education Centre of Karaganda University of Kazpotrebsoyuz have come to an end. From October 7 of 2024 to May 30 of 2025, foreign language courses were held for university and college students, taking into account their level of proficiency....
Professional Development Course for the Centralized Library System Staff of Karaganda Successfully Completed

Professional Development Course for the Centralized Library System...

From May 19 to May 30, 2025, Karaganda University of Kazpotrebsoyuz hosted a professional development course titled “Self-Management and Artificial Intelligence: Developing Future Skills” for employees of the Centralized Library System of the city of Karaganda. The course was organized by the DSD...
I place in the republican anti-corruption quest «AntiParaCraft–2025»

I place in the republican anti-corruption quest «AntiParaCraft–202...

The team of Karaganda University of Kazpotrebsoyuz won 1st place in the Republican anti-corruption quest game "AntiParaCraft–2025", organized by the Anti-Corruption Agency of the Republic of Kazakhstan among universities. The main goal of the event was to foster civil values and strengthen young people's...
Results of the Republican Student Olympiad in the Educational Program

Results of the Republican Student Olympiad in the Educational Program...

On May 30, 2025, our university hosted the Republican Student Subject Olympiad in the educational program "Economics" on the topic: "Circular Economy as a Driver of Sustainable Development: Innovative Solutions and Prospects for Business and Society." Students from leading universities of Kazakhstan...

  • Speciality Code:

    7М04112

    Speciality Name:

    Marketing (profile direction)

    Faculty:

    Faculty of Economics and Management

7М04112 МАРКЕТИНГ

Training in the educational master program 7М04112 "Marketing" allows you to prepare a specialist with a high level of professional culture, including a culture of professional communication, having a civil position, able to formulate and solve modern scientific and practical problems that can work both individually and in a team. This is achieved as a result of studying such disciplines as "Marketing in the market of goods for industrial and technical purposes", "Applied marketing", "Pricing in a market economy", "Modern theories of communication in marketing", etc. This contributes to the development of competence in obtaining, processing and transfer of marketing information using modern technical means; development of a marketing strategy; conducting complex marketing research; development, organization and implementation of marketing policy; use of modern marketing technologies; the application of international quality standards and international ISO standards, in the implementation of research and teaching activities in the field of vocational training; in the field of solving marketing problems of commercial and non-commercial organizations; in matters of organization, planning and management of marketing activities; in making decisions regarding the commodity, price, distribution and communication marketing strategies.
Graduates of the Master's program in the educational program 7М04112- "Marketing" in the profile preparation as objects of professional activity can choose: bodies of the system of state and administrative management, enterprises, organizations of the state and non-state sector, related to graduates of this direction, the head, specialist and / or consultant higher and middle level of state and local government; manager of the higher and middle management level of enterprises, firms and organizations of various industries and forms of ownership; expert, consultant on governance in the system of state and administrative management, enterprises, organizations, firms of various industries and forms of ownership.
In the profile direction, the graduate is awarded an academic degree - Master of Economics and Business in the specialty "7М04112 - Marketing".
In the profile direction, the term of study is 1 year
Full-time form of education.

3D тур КЭУ
Антиплагиат
Темпус
Erasmus
TIL

Contacts

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Tel: +7 7212 441592
Fax: +7 7212 303171
E-mail: mail@keu.kz

Call-center: +7 7212 50-21-24
Phone dialer 44-16-24, 44-16-34, 44-15-68

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