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Abilov Kosman Zhakupaevich - colleague, friend, teacher

On March 13, 2025, a significant event took place at the Karaganda University of Kazpotrebsoyuz — the opening of a named auditorium in memory of an outstanding scientist and teacher, Doctor of Historical Sciences, Professor Abilov Kosman Zhakupaevich. This is not just an audience, but a symbol of...
Assemblies of the People of Kazakhstan: important steps towards social justice and sustainable development

Assemblies of the People of Kazakhstan: important steps towards social...

On March 13, 2025, our university hosted an international scientific and practical conference on "Social justice - the basis of sustainable development, stability and prosperity of society", dedicated to the significant date – the 30th anniversary of the Assembly of People of Kazakhstan. The conference...
Modern approaches to career guidance: exchange of experience at the conference

Modern approaches to career guidance: exchange of experience at the...

On March 14, 2025, the Karaganda University of Kazpotrebsoyuz hosted the conference "ProfStart: prospects and opportunities" with the participation of representatives of organizations of the Karaganda region. The conference is organized by the Center for Professional Guidance and Public Relations...
Informal learning in action: successful completion of courses

Informal learning in action: successful completion of courses

Advanced training courses for teachers and staff of the Karaganda Academy of the Ministry of Internal Affairs of the Republic of Kazakhstan named after Barimbek Beisenov have been successfully completed at the Karaganda University of Kazpotrebsoyuz. The program included two areas: "Management in higher...
Forum at KAZPOTREBSOYUZ UNIVERSITY: discussion of working professions and cooperation with business

Forum at KAZPOTREBSOYUZ UNIVERSITY: discussion of working professions...

On March 5, 2025, our university hosted the regional forum "Education as a driver of sustainable development in the Karaganda region: recognition and popularization of working professions." The event was timed to coincide with the Year of Working Professions in Kazakhstan and brought together representatives...
Young geographers of Karaganda competed in the Olympiad at our university

Young geographers of Karaganda competed in the Olympiad at our uni...

On February 21, 2025, our university hosted the Regional Geography Olympiad for students in grades 9-11 of schools, gymnasiums, lyceums, and colleges in the city of Karaganda and the Karaganda region. More than 170 students took part in the Olympiad. The purpose of the annual intellectual competition...

  • Speciality Code:

    7М04112

    Speciality Name:

    Marketing (profile direction)

    Faculty:

    Faculty of Economics and Management

7М04112 МАРКЕТИНГ

Training in the educational master program 7М04112 "Marketing" allows you to prepare a specialist with a high level of professional culture, including a culture of professional communication, having a civil position, able to formulate and solve modern scientific and practical problems that can work both individually and in a team. This is achieved as a result of studying such disciplines as "Marketing in the market of goods for industrial and technical purposes", "Applied marketing", "Pricing in a market economy", "Modern theories of communication in marketing", etc. This contributes to the development of competence in obtaining, processing and transfer of marketing information using modern technical means; development of a marketing strategy; conducting complex marketing research; development, organization and implementation of marketing policy; use of modern marketing technologies; the application of international quality standards and international ISO standards, in the implementation of research and teaching activities in the field of vocational training; in the field of solving marketing problems of commercial and non-commercial organizations; in matters of organization, planning and management of marketing activities; in making decisions regarding the commodity, price, distribution and communication marketing strategies.
Graduates of the Master's program in the educational program 7М04112- "Marketing" in the profile preparation as objects of professional activity can choose: bodies of the system of state and administrative management, enterprises, organizations of the state and non-state sector, related to graduates of this direction, the head, specialist and / or consultant higher and middle level of state and local government; manager of the higher and middle management level of enterprises, firms and organizations of various industries and forms of ownership; expert, consultant on governance in the system of state and administrative management, enterprises, organizations, firms of various industries and forms of ownership.
In the profile direction, the graduate is awarded an academic degree - Master of Economics and Business in the specialty "7М04112 - Marketing".
In the profile direction, the term of study is 1 year
Full-time form of education.

3D тур КЭУ
Антиплагиат
Темпус
Erasmus
TIL

Contacts

Main building

100009, Karaganda, st. Academic, 9

Tel: +7 7212 441592
Fax: +7 7212 303171
E-mail: mail@keu.kz

Call-center: +7 7212 50-21-24
Phone dialer 44-16-24, 44-16-34, 44-15-68

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