Experience, practice and development of professional competencies
The University strives in every possible way to enable students to acquire the most valuable thing for employment in the future – work experience in the specialty. Practical orientation is the main feature of modern education today
Field practical classes as an active form allows the student to realize the theoretical knowledge gained in lecture classes.
On September 27, 2023, a field lesson was organized for students of the Marketing educational program at the Bacchus Auto Center, which is an official dealer of Chevrolet, LADA, Kia, JAC, JETOUR and has been operating on the market for more than 17 years.
The purpose of the field session was to study the practical application of modern marketing tools and technologies in the activities of domestic companies.
The first deputy General Director of the Bacchus Auto Center, Kosman Yergabilevich Imanbayev, introduced the students to the company's marketing policy, market trends, channels for promoting the products offered, loyalty programs and strategies used.
He clearly demonstrated the work of the CRM system, which is necessary for maintaining a customer base, automating sales and working with transactions.
The meeting was held in the format of an interview, the students were satisfied, having received answers to their questions from a professional in their field.
Conducting field classes for students in specialized organizations contributes to the expansion of the acquired knowledge in practice and the formation of the worldview of the future specialist.
 |
 |
